Women remain significantly underrepresented in project management roles and delivery teams within the UK sports sector. Despite making up nearly half (48%) of the UK’s working population, women hold only 41% of management positions, with this figure dropping to 38% in senior business leadership roles.
In the sports industry specifically, the 2019 Diversity in Sport Governance report revealed that women accounted for 40% of board members across Sport England and UK Sport-funded bodies. However, this progress has not always extended to leadership roles in project management and delivery teams. For example, at the Paris Olympics, only 13% of British coaches were women, highlighting the gender imbalance in operational roles.
This underrepresentation underscores the urgent need for targeted initiatives to promote gender diversity and inclusion within project management and delivery teams. So, how can procurement help drive equality and elevate women?
The Role of Procurement in Supporting Women’s Sport
Procurement decisions influence everything from funding allocation to supplier diversity, shaping who gets a seat at the table. By embedding inclusive purchasing strategies, we can create fairer opportunities for women in sport and drive meaningful change.
Key Procurement Strategies for Gender Equity
- Set Clear Diversity Goals – Make gender equity a priority from the outset, with measurable targets that hold organisations accountable and track progress year after year.
- Track and Report Progress – Publicly report on gender equity targets to maintain transparency and ensure accountability.
- Promote Equal Representation – Include clauses in tender documentation and contracts that guarantee women are fairly represented within delivery teams.
- Support Female Entrepreneurs – Prioritise women-led businesses in areas such as event management, merchandise production, and facility services.
- Broaden Supplier Diversity – Ensure underrepresented groups have access to procurement opportunities and monitor spending with diverse suppliers.
- Build for the Future – Invest in a supply chain that aligns with your organisation’s values, providing education and learning to support long-term growth.
- Collaborate with Like-Minded Communities – Partner with organisations that share your commitment to gender equality to create lasting change.
The Wider Impact of Procurement on Gender Equality
By embedding gender equity into procurement strategies, organisations unlock broader economic and social benefits:
- Creating Opportunities – Women-led businesses gain access to contracts in a historically male-dominated industry.
- Boosting Economic Growth – Supporting female-led companies contributes to job creation and community development.
- Enhancing Reputation – Organisations that champion gender equity strengthen their brand, attracting stakeholders who value inclusivity.
Keeping the Momentum Going
To sustain progress, procurement strategies must prioritise long-term development. Here’s how we can keep the conversation alive:
- Foster Grassroots Learning – Work with suppliers to develop training, mentorship and leadership opportunities for women.
- Set and Share Goals – Define clear diversity targets and publicly track progress to maintain momentum.
- Engage with Communities – Partner with industry networks and advocacy groups that share a commitment to gender equity.
Final Thoughts
Procurement is a powerful tool for driving gender equality in sport. By making strategic, inclusive choices, we can ensure women’s sports receive the investment and recognition they deserve. The key? Commitment, collaboration and accountability to drive real, lasting change.